KNYGA Bookshop Greenwashing Practices in Company Marketing Communications

Discover the intricate world of corporate sustainability with Greenwashing Practices in Company Marketing Communications by Taylor & Francis Ltd. Scheduled for release in 2025, this insightful hardback edition spans 150 pages and delves into the various forms of greenwashing that companies employ in their marketing strategies. This essential read not only identifies the different types of greenwashing but also equips readers with practical strategies to distinguish between misleading green claims and genuine green marketing efforts. Whether you are a marketing professional, a student, or simply interested in ethical business practices, this book will empower you to navigate the complexities of sustainability in marketing communications. Stay informed and make responsible choices in the evolving landscape of corporate marketing with this valuable resource.