KNYGA Bookshop Essentials of Global Marketing

Unlock the secrets of international business with Essentials of Global Marketing by Pearson Education Limited. This comprehensive guide, published in 2012, spans 560 pages and is now available in its second edition. Designed for both students and professionals, this book provides a clear and manageable approach to global marketing strategies. With its accessible structure, Essentials of Global Marketing guides readers through the entire international marketing planning process. Each fundamental concept is brought to life with real-world examples from a diverse array of companies, both large and small, across the globe. Whether you are looking to expand your business internationally or simply seeking to understand the complexities of global marketing, this book is an invaluable resource. Enhance your marketing knowledge and skills today with this essential addition to your library!