KNYGA Bookshop Birth of Korean Cool

Discover the fascinating journey of Korean culture with the updated edition of Birth of Korean Cool by Euny Hong, published by St Martin's Press in 2025. This engaging book delves into how Korean culture has captivated the globe, offering insights into its rise to prominence. With a total of 352 pages, this edition includes a new afterword and three exciting chapters dedicated to global phenomena like BTS, the Oscar-winning film Parasite, and the blockbuster series Squid Game. Whether you’re a K-pop enthusiast or a fan of Korean cinema, this book provides a comprehensive look at the cultural phenomena that have made Korea a powerhouse in the entertainment industry. Don't miss out on this essential read for anyone interested in understanding the impact of Korean culture on the world stage.