KNYGA Bob Langert Battle To Do Good

Discover the compelling journey of corporate responsibility in Battle To Do Good by Bob Langert. In this insightful book, Langert, a former executive at McDonald's, provides an exclusive behind-the-scenes look at the fast-food giant's ongoing efforts to address significant societal challenges while serving 70 million customers daily. Published in 2019 and spanning 280 pages, this engaging narrative explores the delicate balance between social responsibility and business profitability. Langert's experience at McDonald's offers readers a unique perspective on sustainable development and the role of major corporations in driving positive change. Perfect for anyone interested in the intersection of business and ethics, Battle To Do Good is a must-read for aspiring leaders and socially conscious consumers alike.