KNYGA Barcelona Social Media in Global Sport

Discover the transformative power of social media in the world of sports with Social Media in Global Sport, published by Taylor & Francis Ltd in 2025. This insightful hardback edition spans 264 pages and delves into the communication and content management strategies utilized by key players in the global sports arena. Uncover how major sports organizations, athletes, and brands leverage social networks to engage audiences, enhance their visibility, and shape the future of sports communication. This book is essential for sports professionals, marketers, and anyone interested in the intersection of social media and sports. Equip yourself with the knowledge to navigate the evolving landscape of sports communication in the digital age.