KNYGA Akshata Ramchandra Patkar Between the Lines

Discover the captivating world of early advertising in Singapore with Between the Lines by Akshata Ramchandra Patkar. Published in 2018, this 188-page book offers a rich pictorial collection that spans two centuries of advertising copy and artwork. Each of the eight sections delves into the advertising of specific products, providing readers with a vivid overview of how advertising has evolved alongside the social dynamics of Singapore. This insightful exploration not only showcases the creativity behind early print advertisements but also reflects the fundamental changes that shaped the nation over time. Whether you're a history enthusiast or an advertising aficionado, Between the Lines is a must-have addition to your collection, inviting you to understand the intricate relationship between advertising and society in Singapore.